UTMB 2023
Brooks is growing in its trail running sector. As part of the growth, Brooks is sponsoring a number of trail athletes and had a strong presence during UTMB (Ultra Trail Mont Blanc) 2023.
August 2023
The goal was to combine strong brand presence (Brooks blue) with the new Cascadia campaign. My responsibility were booth design, the animation of the airport digital screens, design of branded busses and other in real life activations.
I was part of the team that developed all physical and digital executions before, during and after the race.
Deliverables
Digital OOH
Expo booth design
Bus wrap
Additional marketing IRL assets
