Amsterdam OOH
I designed a full tram wrap and a series of posters along the marathon route, blending dynamic visuals of the Glycerin Max with motivational messaging and vibrant colors inspired by the energy of the run.
October 2024
The goal: connect with runners not just through performance, but through the shared passion and joy that define the Brooks spirit.
As part of Brooks' growing presence in Europe, I designed an OOH campaign around the Amsterdam Marathon to introduce runners and locals alike to the new Glycerin Max. With Brooks still building brand recognition in the region, the creative challenge was to balance product visibility with emotional resonance. The concept brought together the product’s premium cushioning and the emotional highs of race day, from the first stride to the final stretch.
Deliverables
tram wrap
static and digital OOH displays
