Barcelona Half Marathon 2025
As the lead designer for Brooks, I was responsible for the full creative execution surrounding the Barcelona Half Marathon. From concept to completion, I led the design of the brand’s on-site booth experience and developed all supporting digital and print assets. The goal: to deliver an engaging, high-impact presence that energized runners and elevated the Brooks identity throughout the event.
February 2025
The key was to create a booth experience that was both visually impactful and built to handle high-volume foot traffic — over 30,000 visitors across two days
The design needed to strike a balance between showcasing key products and offering an engaging, memorable experience for runners and spectators alike. From spatial layout to interactive elements and digital content, every touchpoint was crafted to draw people in, tell the Brooks story, and leave a lasting impression in a fast-paced, high-energy environment.
Deliverables
Concept development and visual direction for the event booth
Spatial layout and booth design tailored for high-footfall flow (30K+ visitors)
Product display strategy to highlight key Brooks footwear and apparel
Interactive experience design to engage runners and attendees
Digital content creation for on-site screens and social media tie-ins
Coordination with production teams for on-site execution
Pre-event teaser visuals and promotional materials
Post-event recap assets for internal and external communications
