Europe-wide OOH Campaign
For this project, I developed a Europe-wide OOH campaign for Brooks, built around the idea of celebrating runners through hyper-local storytelling. The concept combined a unified English headline structure with city-specific dialects, allowing each placement to feel native to its location while still maintaining a consistent brand voice. This approach not only strengthened local relevance but also created a sense of connection and pride within each running community.
Autumn 2025
At the heart of the campaign was the Brooks Hyperion Elite, the brand’s newest racing shoe, positioned as the go-to choice for runners preparing for major marathon events. The ads were strategically launched in multiple cities across Europe two weeks ahead of key races, maximizing visibility during peak training and pre-race excitement.
Depending on the placement, the rollout included both static and digital formats, each adapted to its environment while preserving a consistent visual language across the entire region.
This project demonstrates my ability to develop scalable creative systems, translate them across diverse markets, and ensure visual coherence—delivering a campaign that felt both locally authentic and globally aligned.
